Meet the Minds Behind pheraloventhi
Our team brings together decades of financial experience with fresh perspectives on market analysis. We believe that understanding money isn't just about numbers – it's about recognizing patterns, human behaviour, and the stories that data tells us every day.
Casper Northfield
Senior Financial Strategist
Casper spent fifteen years working with pension funds across Europe before joining us in early 2024. His approach combines traditional risk assessment with behavioral economics. He's particularly interested in how psychological factors influence long-term investment decisions, and he's published several papers on market sentiment analysis.
Magnus Whitworth
Market Research Director
Magnus brings a unique background in data science and financial journalism to our research team. After covering fintech developments for major publications, he transitioned to analytical work in 2023. His strength lies in translating complex market movements into clear, actionable insights for our educational content.
Our Collective Expertise
We've learned that effective financial education requires more than just technical knowledge. Our team combines practical experience from banking, investment management, and financial planning with academic research in behavioral finance and market psychology.
What sets our approach apart is our focus on real-world application. Rather than theoretical frameworks, we draw from actual market experiences – both successes and failures – to create educational content that prepares people for the complexities they'll actually encounter.
Our Leeds office serves as a collaborative space for research and content development